Placement starts Monday..

So Fran and I start our placement on Monday at CMW in London. Really looking forward to it, they look like a fun agency so will keep this posted with how we get on.

Cutting Down Obesity

I'm pretty sure if soft drinks companies adopted this look to their packaging, it would help cut down on kids overdoing it on the sugar and piling on the pounds.
Come on Coke - do your bit!

Relentless - for small children

Just something more current that I have done.
Relentless for small children.

Dream Girlfriend

Came across this website via a blog link.
ABSOLUTELY HILLARIOUS!!

Ok so I understand the concept, good start - it all seemed to be going well..
For those that aren't aware, you basically have a virtual boyfriend/girlfriend, to whom you type requests of what they should do.
And to be honest, I think whatever you type is effectively going to produce a negative response.

So being new to this, I thought I'd be nice, and I typed in Cuddle? Then it got a bit weird. Shouting, and poor acting. This could have been done so much better, feel it was lost a little...

Check it out (or not, i'm not plugging) if you havn't already.

I'll be honest, I couldn't tell you who the brand/product/company this was for.

Great communication there.

Cadbury merging with Nestle

Saw this and thought it was brilliant.

iTable

I for sure want one of these.. what a great idea.
Christmas 2010 please.

WWF

Probably, in my opinion, the best and most direct WWF campaign.
Executed brilliantly.